Heel Hold is a woman owned company founded on the Central Coast of California. Born from the need to fit a shoe that was ordered online, and delivered two sizes too big, Heel Hold offers a solution for poor-fitting shoes that won't stay on without slipping or causing blisters.


"I have so many shoes I would never wear because of the fit. With Heel Hold, I can make most pairs work for me. I carry it in my purse just in case I am shopping and find a sale on shoes and now I can dance all night in my most outrageous heels!"

~Kim Nadal, Owner